pm@philipmcevoy.com / +44 7709 862 897

Looking for a copywriter? You have my sympathy. The pressure is squarely on you to get it right. You no doubt have colleagues breathing down your neck, an arm-long checklist, and timing from hell. But with so many writers out there, how do you identify “the one?” Let me help.

For over 30 years, I have been the right copywriter for all kinds of clients. From top brands in champagne, watches, computers, and cars to pharmaceuticals, destinations, banks, and loyalty programmes. So if you want the reassurance of experience, I have it in spades.

Many of these clients chose to stick with me for years. Or came back after a disappointing experience. They say they can count on me to quickly understand the problem at hand, and quickly deliver the solution, with a quality result every time. I find the right tone, the right angle, and never miss a deadline. In short, I’m reliable. Which ticks another box for you.

My writing has attracted creative awards in London, Paris, New York, and Sydney. It has also been recognised for effectiveness with an Effie award. Clients love that one.

As an extra cerise on the gâteau, I’m comfortably bilingual. This means French-speaking clients can brief me in French to receive concepts and copy in English. My specialty is creating campaigns and copy that survive translation. I also adapt concepts from French into English that’s so natural and impactful, it passes as an original version.  

All this, yet my rates have barely budged in 20 years. Clients love that, too.

Anyway, thanks for reading this far. Why not get in touch and we can discuss the challenges you face. Or read on for more reasons to work with me.

FOR WRITING IN ENGLISH THAT MATTERS: Translatable advertising, social, content, corporate, slogans, product naming. CD-level thinking. French-to-English transcreation. Franglais elimination.

BRAND EXPERIENCE:  Aérospatiale, Air France-KLM Flying Blue, Air Liquide, Always, American Battle Monuments Commission, American Express, Apple, Arianespace, Axa, Bell & Ross, Bic, BMW, BNP Paribas, Bureau Veritas, Center Parcs, Cetelem, Citroën, Club Med, Dagoma, Del Monte Foods, Desperados, Dior Makeup, Disneyland Resorts Paris, DoloSpasmyl, Dom Pérignon, EADS, EDHEC Business School, EU Humanitarian Aid, Europcar, European Commission, Fairy, Fort Dodge Animal Health, Gillette, Greenpeace, Guerlain, Hanro of Switzerland, Heineken, Hennessy Cognac, Hermès, Hipp, HP, IBM, Intercontinental Hotels Group, Jaeger-Lecoultre, Jameson Whiskey, JLL (Jones Lang LaSalle), Johnson & Johnson, Krug Champagne, Lacoste, La Poste, La Prairie, Léjaby Lingerie, LifeScan OneTouch, L’Oréal, Louis Vuitton, M&M’s, Massilly, McDonald’s, Michelin, Moët & Chandon, Motorola, Nestlé, New Zealand Tourism, Nissan, Open University, Oxford Notebooks, Paco Rabanne, Parker Pens, Peugeot, Post-it, Red Cross, Renault, Saint-Gobain, Schweppes, SNCF, Société Générale, Sodexo, Sony, Supercell Brawl Stars & Clash Royale, Swarovski, Swift, Systeme U, Toyota, Tractebel Engie, Ubisoft, Vetrotech, Vico, Waterman, Weight Watchers, Yakult. 

AGENCIES/CLIENTS: Agence DPS (PAR), Air (Brussels), Aristophane (Paris), Azilis (PAR), BBDO (PAR), Be Connect (BRS), Bell & Ross (PAR), Bergamote (PAR), BETC (PAR), Dan (PAR), Dior Parfums (PAR), ECA2 (PAR), Epoka (PAR), Epsilon (PAR), Equancy (PAR), Essilor (PAR), Frank Bright & Abel (London), Gulfstream (PAR & NANTES), Gyro (PAR), Hearts ‘n’ Minds (BRS), Hermès International (PAR), Isobar (PAR), JWT (BRS & PAR), La Nouvelle (PAR), Logan International (PAR), Meanings (PAR), Matador (PAR), Miriam Belgium (BRS), Mostra ICF (BRS), No Com (PAR), Notchup (PAR), Nude (PAR), Ogilvy (PAR), Publicis (PAR & LILLE), Rapp (LON & PAR), Saatchi & Saatchi (PAR), Spintank (PAR), St John’s (PAR), Supper (PAR), TBWA (DUBLIN & PAR), The Hive (BRS), Tractebel Engie (BRS), Serviceplan (PAR), Versus (PAR), W & Cie (PAR), With (PAR), Who Why What (PAR), WNP (PAR), Wunderman Thompson (PAR). 

AWARDS: 
GOLD Golden Stylus, State Rail
BEST Sydney Radio Writers Award, TDK
SILVER Silver Stylus, TDK
FINALIST Golden Stylus, TDK
FINALIST AWARD (Australian Writers & Art Directors) Copywriting, New Zealand Tourism
BEST CAXTON, Peugeot
FINALIST CAXTON
-New Zealand Tourism
-IKEA
-Office of Youth Affairs
BEST FACTS, TDK
HIGHLY RECOMMENDED, FACTS, TDK
SILVER PENCIL Copywriting, Peugeot
SILVER AWARD, TDK TV
Finalist copywriting, London International Advertising Awards, MBF
BEST IT CAMPAIGN, Grand Prix Stratégies B-to-B, IBM e-business France
GRAND PRIX Grand Prix Stratégies B-to-B, IBM e-business France
SILVER Euro Effies, IBM e-business Europe
BEST IT CAMPAIGN, Media & Marketing Europe awards, IBM e-business
GRAND PRIX APPM Best IT campaign, IBM stretch
USA MC Icon Award finalist, IBM TV
SILVER Effies Europe, IBM e-business launch
WINNER EPICA IT TV, IBM
WINNER London International Advertising Awards, IT, IBM

SATISFACTION:

“You capture the spirit of Dior perfectly, almost intuitively, and make the words magic.” - Laurent Martin, international training manager, Makeup, Parfums Christian Dior, Paris

“Whether adapting from French or coming up with concepts, Philip always finds the right words to faithfully express the right ideas. He's a true partner with whom I always enjoy working.” - Marketing director, global service brand, Paris

“Je vous remercie pour votre réponse rapide et argumentée.” - CRM Manager, global luxury champagne brand, Paris

“Thanks very much for your help and input. It was immensely helpful.” - Founding partner, communications agency, London